Ari Koufos
REALTY EXECUTIVES | 617-799-8948 | ari@arikoufos.com


Posted by Ari Koufos on 4/28/2020

After you decide to sell your home, it may be only a few weeks before you need to pack up your belongings and relocate to a new address. Thus, it may be beneficial to start planning ahead for moving day. By doing so, you can sell any items you have no plans to bring to your new address before moving day arrives.

Ultimately, there are many items that you may want to sell prior to listing your residence. These items include:

1. Appliances

An outdated refrigerator, washer or dryer is unlikely to do you any favors when you show your home to potential buyers. At the same time, you may be unlikely to bring these appliances to a new home in the foreseeable future.

If your current appliances no longer serve your needs, you may want to sell your appliances and pick up new ones. New appliances may help make your home more attractive than ever before to potential buyers. Plus, you can account for the price of any new appliances when you set your home's initial asking price.

Meanwhile, you should have no trouble selling appliances online or at a yard sale. You also can donate appliances to a local charity or give them to family members, friends or others.

2. Furniture

Your couch, work desk or other furniture have been staples in your residence for many years. Yet these items may take up lots of space. And in some instances, your furniture may make it tough for you to show off the true size and beauty of your house.

When it comes to selling your current furniture, there may be no reason to wait. If you sell your current furniture today, you can earn extra cash that you can always use to buy new furniture for your new house. Furthermore, you can avoid the challenges commonly associated with moving big, bulky furniture from your current address to a new residence.

3. Decorations

As a home seller, it is important to make it simple for prospective buyers to fall in love with your residence. And if you have decorations set up around your home, it may be difficult for a buyer to envision what life may be like if he or she purchases your house. As such, if you have lawn decorations, paintings or other decorations outside and inside your home, you may want to sell these items sooner rather than later.

Selling decorations online or at a yard sale is an effective option for those who want to get rid of various decorations. On the other hand, if you need to get rid of decorations immediately, you can give your current decorations away for free.

Lastly, as you get ready to sell your home, you may want to hire a real estate agent too. With a real estate agent at your side, you can receive expert recommendations as you navigate each stage of the property selling journey. As a result, you can receive comprehensive home selling support and boost the likelihood of a fast, profitable property selling experience.





Posted by Ari Koufos on 4/7/2020

As anyone up-to-speed on technology knows, social media is everywhere. And it’s a powerful tool—if used properly. You can share information in real-time and receive real-time responses and reactions. Therefore, you should be using social media to your advantage when selling your home. You’re probably wondering what social media has to do with selling a home, right? Well, let’s take a look at a couple ways where social media will not only come in handy, but might just help sell your home in real-time.

1. Post your listing

It’s very likely that your listing will be posted on many real-estate sites and even on social media. This is your opportunity to capitalize on that posting and post on your own social media channels.  Consider posting to Facebook, Twitter and even Instagram. By doing this you are increasing the views that your listing will receive and increasing the likelihood that the right buyer will see your home. And all it takes is one person to love your home for it to sell.

2. Ask your friends to share

Word of mouth goes a long way. Technology’s way of word of mouth is through sharing on social media. And if you want to maximize the amount of people who will see your listing, ask your friends to share the posting—they may even add a little note to their share, which (if positive, hopefully) will only help.

3. Give them a reason to love your home

Add a personal message when sharing your listing. Tell the story of how your daughter took her first steps in the family room or how you felt the first time you walked through the front door. Giving that personal touch will bring positive feelings of your home. It will give the potential home buyer the thoughts of all the firsts that they could experience in that home.

Of course, social media will not sell your home. You should be taking the proper steps suggested by your realtor to get it in optimal shape for selling such as making small updates, decluttering, and removing overly personal items. You should also have great photos of your home for the listing. The photos will make a world of a difference when buyers are looking online. It could make or break whether they even consider your home or attend a showing.

If selling your home is timely then social media should bean important component to your selling strategy. It’s the age of technology and every generation is on social media in some respect, especially the millennial generation. And it’s important to pay attention to the millennials as more and more will begin the home buying process. It’s essential to be where they are and for most, they’re on social media.





Posted by Ari Koufos on 1/21/2020

Listing a home may be simple. In fact, if you know what it takes to craft an engaging house listing, you could speed up the property selling journey.

Now, let's take a look at three tips to ensure you can create an effective home listing.

1. Evaluate Your Home's Strengths and Weaknesses

Your home likely has served you well, but it may be far from perfect. However, if you analyze your house from a buyer's perspective, you can understand your residence's strengths and weaknesses and craft your property listing accordingly.

Oftentimes, it helps to make a list of your home's strengths and weaknesses. You may want to allocate time and resources to correct any problems with your house, too. That way, you can transform a home weakness into a strength before you finalize your property listing.

Don't forget to accentuate the positive aspects of your home in your property listing as well. If your home boasts an amazing outdoor swimming pool, for instance, you may want to include details about your pool in your house listing. Or, if you recently improved your home's roof, you may want to highlight this upgrade in your property listing.

2. Be Honest

There is no need to stretch the truth in your home listing. And if you fail to provide buyers with accurate information about your house, you may struggle to enjoy a fast, profitable home selling experience.

Ultimately, it is important to provide buyers with the information they need to determine if your house matches their expectations. With an honest approach to a house listing, you can empower buyers with the insights they need to decide whether to pursue your residence.

3. Include High-Resolution Images

Your home listing should include relevant information about your residence, along with high-resolution images of different areas of your house. Because if you can show buyers the true beauty of your residence, they may fall in love with your house right away.

Before you take pictures of your home, you should clean your residence and remove clutter. You also may want to hire a real estate photographer who can capture amazing images that you can incorporate into your home listing.

Lastly, as you get set to list your house, you may want to hire a real estate agent. This housing market professional knows how to craft an effective home listing, and as such, can help you promote your residence to the right groups of buyers.

In addition, a real estate agent takes the guesswork out of selling a house. If you are unsure about how to proceed at any point during the home selling journey, a real estate agent is happy to assist you.

For a home seller who want to accelerate the property selling journey, creating an effective house listing is ideal. Thanks to the aforementioned tips, you should have no trouble crafting a home listing that hits the mark with buyers. As a result, you could use your listing to stir up significant interest in your house and enjoy a successful home selling experience.





Posted by Ari Koufos on 12/3/2019

Today’s home buyers see hundreds if not thousands of real estate photos when they’re in the market. Odds are that they’ll eliminate a number of homes from their search before ever even setting foot in them.

As you can imagine, that makes your home listing’s photographs all the more important to securing solid leads on your house.

In spite of the importance of photographs, a number of sellers get them wrong. To ensure that your home listing’s photos make a great first impression, we’re going to take a look at some of the common mistakes to avoid in your listing photography.

1. Not taking enough photos

In the age of digital photography, you can never take too many pictures. Experiment with different lighting, setups, and angles, and don’t be afraid to take as many photos as necessary to get the shots you want.

2. Going overboard with the uploads

It might be tempting to upload all of the pictures you took of your home, but it could hurt your overall presentation. Sort carefully through your pictures and pick one or two photos that best showcase each room and another one to three photos of the home’s exterior and land.

Visitors to your listing will get bored and click away if you have a slideshow with hundreds of images. Make it easy for them to find exactly what they’re looking for by limiting the number of total photos of your home.

3. Avoid close-ups

Your home should be spotlessly clean and tidy when taking photos. However, that doesn’t mean you need to get up close to each object in your home to take photos. Try to take wide shots that make your home feel spacious and welcoming.

4. Look out for mirrors and reflections and other distractions

If there’s one way to ruin an otherwise serene photo of your home, it’s when you spot the photographer accidentally showing up in the shot. Plan your angles so that you don’t get any flashes, glare, or reflections in your photographs.

And, while we’re on the topic of distractions, it’s a good idea to take your pets out of the room before your start shooting. Remember, potential home buyers don’t love your dog or cat like you do.

5. Don’t settle with your first shots

The different (or lack) of lighting your home receives throughout the day can make or break your photos. Try taking photos of your home at midday, when there are the least amount of shadows. Then, shoot some photos at golden hour (just before the sun sets) to capture warm tones. Finally, right after dusk, turn the lights on in your home and take some shots from outside. These photos give the illusion of a warm, cozy place where the light is always on.





Posted by Ari Koufos on 10/29/2019

Looking to sell your condo? With assistance from a real estate agent, you can maximize the value of your property.

When it comes to selling a condo, hiring a real estate agent is a must. This housing market professional will set up condo showings, negotiate with condo buyers on your behalf and much more.

As a condo seller, it is important to do everything possible to get the best price for your property. And if you understand what it takes to find the right real estate agent, you may be able to streamline the condo selling journey.

Ultimately, there are many factors that condo sellers need to consider when they evaluate a real estate agent, including:

1. Condo Selling Experience

It is essential to hire a real estate agent who possesses condo selling experience. This housing market professional can take the guesswork out of selling a condo.

A real estate agent with condo selling experience will promote your residence to the right groups of property buyers. This will ensure your condo will stir up plenty of from interest from property buyers as soon as it becomes available.

Plus, a housing market professional can teach you about the real estate sector and help you plan accordingly. He or she will ensure you can avoid any potential hurdles as sell your condo too.

2. Communication Skills

Does a real estate agent go above and beyond the call of duty to stay in touch with condo sellers? If not, he or she may struggle to sell your condo.

A real estate agent should keep you informed at each stage of the condo selling journey. This housing market professional also should respond to your condo selling concerns and queries – without exception.

Perhaps most important, a real estate agent should be unafraid to be honest with you. With an honest real estate agent at your side, you can receive unbiased condo selling recommendations and make informed choices throughout the condo selling journey.

3. Client Referrals

How do past condo sellers rate a real estate agent? Ask a real estate agent for client referrals, and you can receive unparalleled insights into what it's like to work with this housing market professional.

Client referrals are great tools to help you decide whether a particular real estate agent is the best person to guide you along the condo selling journey. These referrals can provide you with insights into a real estate agent's professional demeanor and personality that you may struggle to obtain elsewhere. As a result, client referrals may prove to be exceedingly valuable to condo sellers.

If you need help selling a condo, allocate the necessary time and resources to hire a real estate agent – you'll be glad you did. Real estate agents are available nationwide and understand what it takes to sell a condo in any housing market. Therefore, working with a real estate agent may help you speed up the condo selling process and optimize the value of your property.