Ari Koufos
REALTY EXECUTIVES | 617-799-8948 | ari@arikoufos.com


Posted by Ari Koufos on 7/21/2020

Let's face it – selling a home in a buyer's market is far from ideal. In this scenario, a home seller likely will compete with many property sellers to promote his or her residence. And despite a home seller's best efforts, there are no guarantees that he or she will be able to maximize the value of a residence.

A buyer's market often is a dream come true for property buyers and a worst nightmare for property sellers. Lucky for you, we're here to help you navigate a buyer's market and ensure you can get the best price for your home.

Now, let's take a look at three tips that every home seller who is operating in a buyer's market needs to know.

1. Complete a Home Appraisal

A home appraisal offers a valuable opportunity for a home seller because it enables this individual to identify a property's strengths and weaknesses. That way, a home seller can find the best ways to enhance a residence and help it stand out from other available properties.

Typically, a home appraiser will inspect a residence both inside and out. After the evaluation is completed, the home appraiser will provide a home seller with a report that describes problem areas that were identified during the assessment.

A home appraisal report can make a world of difference for a home seller, particularly in a buyer's market. With this report in hand, a home seller can work toward enhancing a house's interior and exterior.

2. Establish a Competitive Price for Your Residence

What you paid for your home a few years is unlikely to match the value of your house today. Meanwhile, a home seller should set a competitive price for a residence to ensure that his or her house stirs up plenty of interest from homebuyers.

To determine a competitive price, examine the prices of comparable homes that are currently available in your area. This will help you establish a price range for houses similar to your own.

Furthermore, check out the prices of recently sold homes in your city or town. This housing market data can help you make an informed decision about how to price your residence.

3. Work with an Experienced Real Estate Agent

An experienced real estate agent is unafraid to list a home in a buyer's market. In fact, this housing market professional knows exactly what it takes to sell a residence in any real estate market, at any time.

Thanks to an experienced real estate agent, you can streamline the home selling process. This real estate professional will showcase your house to the right groups of property buyers consistently. He or she also will set up home showings and open houses, negotiate with property buyers on your behalf and do everything possible to help you optimize the value of your residence.

Take the guesswork out of selling a home in a buyer's market. Use these tips, and you can keep things simple as you sell your residence.





Posted by Ari Koufos on 4/28/2020

After you decide to sell your home, it may be only a few weeks before you need to pack up your belongings and relocate to a new address. Thus, it may be beneficial to start planning ahead for moving day. By doing so, you can sell any items you have no plans to bring to your new address before moving day arrives.

Ultimately, there are many items that you may want to sell prior to listing your residence. These items include:

1. Appliances

An outdated refrigerator, washer or dryer is unlikely to do you any favors when you show your home to potential buyers. At the same time, you may be unlikely to bring these appliances to a new home in the foreseeable future.

If your current appliances no longer serve your needs, you may want to sell your appliances and pick up new ones. New appliances may help make your home more attractive than ever before to potential buyers. Plus, you can account for the price of any new appliances when you set your home's initial asking price.

Meanwhile, you should have no trouble selling appliances online or at a yard sale. You also can donate appliances to a local charity or give them to family members, friends or others.

2. Furniture

Your couch, work desk or other furniture have been staples in your residence for many years. Yet these items may take up lots of space. And in some instances, your furniture may make it tough for you to show off the true size and beauty of your house.

When it comes to selling your current furniture, there may be no reason to wait. If you sell your current furniture today, you can earn extra cash that you can always use to buy new furniture for your new house. Furthermore, you can avoid the challenges commonly associated with moving big, bulky furniture from your current address to a new residence.

3. Decorations

As a home seller, it is important to make it simple for prospective buyers to fall in love with your residence. And if you have decorations set up around your home, it may be difficult for a buyer to envision what life may be like if he or she purchases your house. As such, if you have lawn decorations, paintings or other decorations outside and inside your home, you may want to sell these items sooner rather than later.

Selling decorations online or at a yard sale is an effective option for those who want to get rid of various decorations. On the other hand, if you need to get rid of decorations immediately, you can give your current decorations away for free.

Lastly, as you get ready to sell your home, you may want to hire a real estate agent too. With a real estate agent at your side, you can receive expert recommendations as you navigate each stage of the property selling journey. As a result, you can receive comprehensive home selling support and boost the likelihood of a fast, profitable property selling experience.





Posted by Ari Koufos on 4/7/2020

As anyone up-to-speed on technology knows, social media is everywhere. And it’s a powerful tool—if used properly. You can share information in real-time and receive real-time responses and reactions. Therefore, you should be using social media to your advantage when selling your home. You’re probably wondering what social media has to do with selling a home, right? Well, let’s take a look at a couple ways where social media will not only come in handy, but might just help sell your home in real-time.

1. Post your listing

It’s very likely that your listing will be posted on many real-estate sites and even on social media. This is your opportunity to capitalize on that posting and post on your own social media channels.  Consider posting to Facebook, Twitter and even Instagram. By doing this you are increasing the views that your listing will receive and increasing the likelihood that the right buyer will see your home. And all it takes is one person to love your home for it to sell.

2. Ask your friends to share

Word of mouth goes a long way. Technology’s way of word of mouth is through sharing on social media. And if you want to maximize the amount of people who will see your listing, ask your friends to share the posting—they may even add a little note to their share, which (if positive, hopefully) will only help.

3. Give them a reason to love your home

Add a personal message when sharing your listing. Tell the story of how your daughter took her first steps in the family room or how you felt the first time you walked through the front door. Giving that personal touch will bring positive feelings of your home. It will give the potential home buyer the thoughts of all the firsts that they could experience in that home.

Of course, social media will not sell your home. You should be taking the proper steps suggested by your realtor to get it in optimal shape for selling such as making small updates, decluttering, and removing overly personal items. You should also have great photos of your home for the listing. The photos will make a world of a difference when buyers are looking online. It could make or break whether they even consider your home or attend a showing.

If selling your home is timely then social media should bean important component to your selling strategy. It’s the age of technology and every generation is on social media in some respect, especially the millennial generation. And it’s important to pay attention to the millennials as more and more will begin the home buying process. It’s essential to be where they are and for most, they’re on social media.





Posted by Ari Koufos on 1/21/2020

Listing a home may be simple. In fact, if you know what it takes to craft an engaging house listing, you could speed up the property selling journey.

Now, let's take a look at three tips to ensure you can create an effective home listing.

1. Evaluate Your Home's Strengths and Weaknesses

Your home likely has served you well, but it may be far from perfect. However, if you analyze your house from a buyer's perspective, you can understand your residence's strengths and weaknesses and craft your property listing accordingly.

Oftentimes, it helps to make a list of your home's strengths and weaknesses. You may want to allocate time and resources to correct any problems with your house, too. That way, you can transform a home weakness into a strength before you finalize your property listing.

Don't forget to accentuate the positive aspects of your home in your property listing as well. If your home boasts an amazing outdoor swimming pool, for instance, you may want to include details about your pool in your house listing. Or, if you recently improved your home's roof, you may want to highlight this upgrade in your property listing.

2. Be Honest

There is no need to stretch the truth in your home listing. And if you fail to provide buyers with accurate information about your house, you may struggle to enjoy a fast, profitable home selling experience.

Ultimately, it is important to provide buyers with the information they need to determine if your house matches their expectations. With an honest approach to a house listing, you can empower buyers with the insights they need to decide whether to pursue your residence.

3. Include High-Resolution Images

Your home listing should include relevant information about your residence, along with high-resolution images of different areas of your house. Because if you can show buyers the true beauty of your residence, they may fall in love with your house right away.

Before you take pictures of your home, you should clean your residence and remove clutter. You also may want to hire a real estate photographer who can capture amazing images that you can incorporate into your home listing.

Lastly, as you get set to list your house, you may want to hire a real estate agent. This housing market professional knows how to craft an effective home listing, and as such, can help you promote your residence to the right groups of buyers.

In addition, a real estate agent takes the guesswork out of selling a house. If you are unsure about how to proceed at any point during the home selling journey, a real estate agent is happy to assist you.

For a home seller who want to accelerate the property selling journey, creating an effective house listing is ideal. Thanks to the aforementioned tips, you should have no trouble crafting a home listing that hits the mark with buyers. As a result, you could use your listing to stir up significant interest in your house and enjoy a successful home selling experience.





Posted by Ari Koufos on 10/29/2019

Looking to sell your condo? With assistance from a real estate agent, you can maximize the value of your property.

When it comes to selling a condo, hiring a real estate agent is a must. This housing market professional will set up condo showings, negotiate with condo buyers on your behalf and much more.

As a condo seller, it is important to do everything possible to get the best price for your property. And if you understand what it takes to find the right real estate agent, you may be able to streamline the condo selling journey.

Ultimately, there are many factors that condo sellers need to consider when they evaluate a real estate agent, including:

1. Condo Selling Experience

It is essential to hire a real estate agent who possesses condo selling experience. This housing market professional can take the guesswork out of selling a condo.

A real estate agent with condo selling experience will promote your residence to the right groups of property buyers. This will ensure your condo will stir up plenty of from interest from property buyers as soon as it becomes available.

Plus, a housing market professional can teach you about the real estate sector and help you plan accordingly. He or she will ensure you can avoid any potential hurdles as sell your condo too.

2. Communication Skills

Does a real estate agent go above and beyond the call of duty to stay in touch with condo sellers? If not, he or she may struggle to sell your condo.

A real estate agent should keep you informed at each stage of the condo selling journey. This housing market professional also should respond to your condo selling concerns and queries – without exception.

Perhaps most important, a real estate agent should be unafraid to be honest with you. With an honest real estate agent at your side, you can receive unbiased condo selling recommendations and make informed choices throughout the condo selling journey.

3. Client Referrals

How do past condo sellers rate a real estate agent? Ask a real estate agent for client referrals, and you can receive unparalleled insights into what it's like to work with this housing market professional.

Client referrals are great tools to help you decide whether a particular real estate agent is the best person to guide you along the condo selling journey. These referrals can provide you with insights into a real estate agent's professional demeanor and personality that you may struggle to obtain elsewhere. As a result, client referrals may prove to be exceedingly valuable to condo sellers.

If you need help selling a condo, allocate the necessary time and resources to hire a real estate agent – you'll be glad you did. Real estate agents are available nationwide and understand what it takes to sell a condo in any housing market. Therefore, working with a real estate agent may help you speed up the condo selling process and optimize the value of your property.