Ari Koufos
REALTY EXECUTIVES | 617-799-8948 | ari@arikoufos.com


Posted by Ari Koufos on 1/21/2020

Listing a home may be simple. In fact, if you know what it takes to craft an engaging house listing, you could speed up the property selling journey.

Now, let's take a look at three tips to ensure you can create an effective home listing.

1. Evaluate Your Home's Strengths and Weaknesses

Your home likely has served you well, but it may be far from perfect. However, if you analyze your house from a buyer's perspective, you can understand your residence's strengths and weaknesses and craft your property listing accordingly.

Oftentimes, it helps to make a list of your home's strengths and weaknesses. You may want to allocate time and resources to correct any problems with your house, too. That way, you can transform a home weakness into a strength before you finalize your property listing.

Don't forget to accentuate the positive aspects of your home in your property listing as well. If your home boasts an amazing outdoor swimming pool, for instance, you may want to include details about your pool in your house listing. Or, if you recently improved your home's roof, you may want to highlight this upgrade in your property listing.

2. Be Honest

There is no need to stretch the truth in your home listing. And if you fail to provide buyers with accurate information about your house, you may struggle to enjoy a fast, profitable home selling experience.

Ultimately, it is important to provide buyers with the information they need to determine if your house matches their expectations. With an honest approach to a house listing, you can empower buyers with the insights they need to decide whether to pursue your residence.

3. Include High-Resolution Images

Your home listing should include relevant information about your residence, along with high-resolution images of different areas of your house. Because if you can show buyers the true beauty of your residence, they may fall in love with your house right away.

Before you take pictures of your home, you should clean your residence and remove clutter. You also may want to hire a real estate photographer who can capture amazing images that you can incorporate into your home listing.

Lastly, as you get set to list your house, you may want to hire a real estate agent. This housing market professional knows how to craft an effective home listing, and as such, can help you promote your residence to the right groups of buyers.

In addition, a real estate agent takes the guesswork out of selling a house. If you are unsure about how to proceed at any point during the home selling journey, a real estate agent is happy to assist you.

For a home seller who want to accelerate the property selling journey, creating an effective house listing is ideal. Thanks to the aforementioned tips, you should have no trouble crafting a home listing that hits the mark with buyers. As a result, you could use your listing to stir up significant interest in your house and enjoy a successful home selling experience.





Posted by Ari Koufos on 12/3/2019

Todayís home buyers see hundreds if not thousands of real estate photos when theyíre in the market. Odds are that theyíll eliminate a number of homes from their search before ever even setting foot in them.

As you can imagine, that makes your home listingís photographs all the more important to securing solid leads on your house.

In spite of the importance of photographs, a number of sellers get them wrong. To ensure that your home listingís photos make a great first impression, weíre going to take a look at some of the common mistakes to avoid in your listing photography.

1. Not taking enough photos

In the age of digital photography, you can never take too many pictures. Experiment with different lighting, setups, and angles, and donít be afraid to take as many photos as necessary to get the shots you want.

2. Going overboard with the uploads

It might be tempting to upload all of the pictures you took of your home, but it could hurt your overall presentation. Sort carefully through your pictures and pick one or two photos that best showcase each room and another one to three photos of the homeís exterior and land.

Visitors to your listing will get bored and click away if you have a slideshow with hundreds of images. Make it easy for them to find exactly what theyíre looking for by limiting the number of total photos of your home.

3. Avoid close-ups

Your home should be spotlessly clean and tidy when taking photos. However, that doesnít mean you need to get up close to each object in your home to take photos. Try to take wide shots that make your home feel spacious and welcoming.

4. Look out for mirrors and reflections and other distractions

If thereís one way to ruin an otherwise serene photo of your home, itís when you spot the photographer accidentally showing up in the shot. Plan your angles so that you donít get any flashes, glare, or reflections in your photographs.

And, while weíre on the topic of distractions, itís a good idea to take your pets out of the room before your start shooting. Remember, potential home buyers donít love your dog or cat like you do.

5. Donít settle with your first shots

The different (or lack) of lighting your home receives throughout the day can make or break your photos. Try taking photos of your home at midday, when there are the least amount of shadows. Then, shoot some photos at golden hour (just before the sun sets) to capture warm tones. Finally, right after dusk, turn the lights on in your home and take some shots from outside. These photos give the illusion of a warm, cozy place where the light is always on.





Posted by Ari Koufos on 2/6/2018

When you think of selling a home, you may picture the conventional home sale where you hire a realtor, and the house is listed along with open houses held. An off-market listing keeps your property off the MLS (Multiple Listing Service) so that itís not accessible to many home buyers. 


Whatís The Advantage?


The off-market listing provides a feeling of exclusivity. This attracts only the most serious of buyers and allows a less stressful selling process for the seller. Sellers can expect to get at least the asking price for the property. How does an off-market listing work?



Celebrities tend to sell with off-market listings. Doing so helps their properties to stand apart from the mainstream real estate market. Buyers who are part of an off-market listing can feel as though they are part of an exclusive club that few can access. 


Regardless of how high the price of a home is, selling a home off-market can be easier for many reasons. You can sell a home to a relative or friend without having to go through the hassle of listing it. In hot markets, you or your agent can mention that the property is for sale to a few key people in the area. From there word may get out that your home is being sold, but no formal marketing is being done. 


Donít Be In A Hurry


Off-market listings are not for people who need to sell their home quickly. As a seller, you want to see how much interest there is in the property, so this could take some time. Youíre trying to attract buyers who are in a particular market, not just a group of buyers an agent has been in contact.  


Networking Is Important


Since the listing isnít advertised anywhere, word of mouth and the right network is important. You need to pick the right agent to help you with an off-market listing. This person should be seasoned in luxury real estate and have an extensive network who they can reach out to. 


Privacy Is Bliss


If you donít feel the need to have a big ďfor saleĒ sign out in front of your home, an off-market listing is for you. If you donít want people to know youíre moving and hope to keep your decision to sell on the down low, itís a great option. 


From the benefits of privacy to the strong possibility that youíll get a better return for your property sale, off-market listing are a great choice, especially for luxury homes.      

      





Tags: home listing  
Categories: Buying a Home   Selling Your Home