Ari Koufos
REALTY EXECUTIVES | 617-799-8948 | ari@arikoufos.com


Posted by Ari Koufos on 3/12/2019

Although location is one of the most important factors that will impact the marketability of your home, it's not the only thing prospective buyers are thinking about.

If they're organized, focused, and serious about finding the right property for their needs, they've probably developed a detailed checklist of "must haves" and a "wish list."

In all likelihood, those who are working with a real estate agent are being shown properties that conform to their requirements and many of their wish-list items. A comprehensive list would include everything from the number of bedrooms and bathrooms they want to square footage and the quality of the school district.

Many people also have specific preferences about features like floor plans, amount of storage space, the size of the backyard, architectural style, and the availability of a fireplace, patio, porch, deck, eat-in kitchen, two-car garage, and privacy features. Some are even looking for the traditional white picket fence in front of the house!

While your home can't be "all things to all people," it is highly recommended to target the widest possible audience. Your agent, a home staging consultant, or a home decorator can provide you with valuable tips on how to achieve that outcome.

Stand Out and Get Noticed

Just looking good on paper, though, is not always enough to attract motivated buyers. Prospects need to love what they see and be inspired to envision themselves living in your house. Doing what you can to create irresistible curb appeal is one vital aspect of making a great first impression. A manicured lawn, a fresh coat of paint (if needed), and some strategic home staging -- inside and out -- can make all the difference in your results!

Curb appeal is vitally important because that sets the stage, so to speak, for creating high expectations in your prospects. Once you get them in a positive frame of mind, they'll be more inclined to notice all the positive aspects of your home. If your house meets all or most of their requirements and is arranged in a way that's pleasing to them, a purchase offer and negotiations may be right around the corner.

One of the most crucial hurdles to clear in getting prospects to consider buying your house is to help them imagine living, relaxing, raising a family, and pursuing their interests in your home. Your real estate agent can help you effectively stage the interior and exterior of your home to make it inviting and appealing to the widest range of potential buyers.

You can support their sales and marketing efforts by making sure your home is always clean, fresh smelling, and ready to be shown at a moment's notice to house hunters. Doing your best to eliminate clutter, keeping counter tops neat, and making sure pets are on their best behavior (or happily frolicking at the local "doggie daycare" center) can play a key role in winning over interested buyers and successfully selling your home!





Posted by Ari Koufos on 1/8/2019

Believe it or not, all real estate agents are not created equal. But a home seller who goes the extra mile during his or her search for the right real estate agent should have no trouble hiring a diligent housing market professional to provide support along the home selling journey.

Ultimately, there are many reasons to employ a diligent real estate agent to assist you when you sell your house, including:

1. A diligent real estate agent will promote your house to the right groups of homebuyers.

Each home is unique, and as a home seller, it is important to showcase your house in a way that highlights its distinct attributes to the right groups of homebuyers. Because if you fail to do so, you may miss out on opportunities to stir up interest in your residence.

Fortunately, a diligent real estate agent will allocate the necessary time and resources to learn about your house's strengths and weaknesses. With this information, a diligent real estate agent will be able to promote your residence to interested homebuyers consistently.

A diligent real estate agent also will provide home interior and exterior improvement recommendations. That way, you can use these recommendations to transform your ordinary house into a stellar residence before you add it to the housing market.

2. A diligent real estate agent understands the ins and outs of the housing market.

The real estate market is a difficult place for a home seller to navigate on his or her own. Luckily, diligent real estate agents possess the skills and know-how needed to thrive in any housing market, at any time.

A diligent real estate agent can differentiate between a buyer's market and a seller's market and help you map out your home selling journey. By doing so, a diligent real estate agent will work with you to boost your chances of a quick home sale.

Furthermore, a diligent real estate agent wants to share his or her expertise with home sellers. This means if you ever have concerns or questions about selling your house, a diligent real estate agent is happy to listen and respond accordingly.

3. A diligent real estate agent won't settle for inferior results.

Typically, a real estate agent wants to help a home seller get the best price for his or her house. On the other hand, a diligent real estate agent will go above and beyond the call of duty to ensure that a home seller can optimize the value of his or her residence without exception.

A diligent real estate agent will work with a home seller at each stage of the property selling cycle. And if this housing market professional ever has concerns, he or she is ready to provide honest, unbiased feedback to a home seller as well.

When it comes to selling your home, working with a diligent real estate agent is ideal. This housing market professional will do everything possible to help you generate interest in your house as soon as it reaches the real estate market.





Posted by Ari Koufos on 10/10/2017

Looking to sell your home? If so, it often pays to learn about the real estate market.

A knowledgeable home seller understands how to operate in any housing market conditions. As such, this individual can plan a successful home selling journey from day one until the final closing date.

Ultimately, there are many best practices for selling a house, and these include:

1. Clean Your House Both Inside and Out

A homebuyer's first impression of your house likely will impact his or her decision to submit an offer on it. Thus, if your home has a pristine exterior and interior, you can increase the likelihood of generating plenty of interest in your residence.

To boost your house's curb appeal, you should mow the front lawn, trim the hedges and perform myriad home exterior maintenance. Also, if there is chipped or cracked siding or other home exterior issues, you should complete assorted home exterior repairs as soon as possible.

When it comes to your home's interior, you should allocate significant time and resources to clean and declutter. Mop the floors, wipe down countertops and clean each room of your house. In addition, remove excess items from your home to show off the full size of your living space.

2. Conduct a Home Appraisal

What your home is worth today is unlikely to match what you initially paid for your house. Fortunately, a home appraisal can provide you with a good idea of the current value of your house based on its age, condition and other factors.

During a home appraisal, a property appraiser will evaluate your residence. Then, the appraiser will provide a property valuation.

With a property valuation in hand, you'll be able to establish a competitive price for your residence. And as a result, you can boost your chances of a quick home sale.

3. Collaborate with a Real Estate Agent

Selling a home may seem like a long, arduous process. However, if you collaborate with a real estate agent, you can take the guesswork out of selling a residence.

A real estate agent will learn about your home selling goals and help you plan accordingly. Therefore, if you need to sell your house quickly, a real estate agent is happy to assist you. Or, if you prefer to take a wait-and-see approach to the housing market, a real estate agent can help you do just that.

Furthermore, a real estate agent is a home selling expert who can provide recommendations and suggestions. If you have questions about how to upgrade your house's exterior, a real estate agent can put you in touch with local landscapers and contractors. Comparatively, if you're unsure about how to price your house, a real estate agent can provide you with housing market data to help you make an informed decision.

When it comes to selling a house, working with a real estate agent is ideal. Reach out to a local real estate agent today, and you can seamlessly navigate the home selling journey.





Posted by Ari Koufos on 6/21/2016

Today's homebuyers are savvy and they know what they want. If you are looking to get top dollar or a quick sale you will want to make sure you home has what it takes to meet the high standards of today's buyers. Here are a few things that top buyer's lists: 1. Smaller: Believe it or not buyers are purchasing smaller homes but that doesn't mean they are sacrificing for smaller spaces. Open and flowing floor plans are big hits with buyers today. 2. Energy Efficient Appliances: Buyers know energy efficient appliances save money and they want them in the home they purchase. 3. Storage: Who doesn't love storage? Built-ins, custom closets and shelving sells homes. 4. Outdoor living space: Living space on a deck or patio increase the square footage and usable space and buyers are looking for a private outdoor area to relax and entertain. 5. A kitchen with eating area: Kitchens sell homes. Buyers want a large kitchen with a designated eating area. 6. Home office: More and more people are working from home and need a place to work that is away from the hustle and bustle of the main living area. Think about inventive ways to use space in your home to show a buyer that your home has everything they want. You may want to use a home stager to help you showcase these areas.