Ari Koufos
REALTY EXECUTIVES | 617-799-8948 | ari@arikoufos.com


Posted by Ari Koufos on 1/21/2020

Listing a home may be simple. In fact, if you know what it takes to craft an engaging house listing, you could speed up the property selling journey.

Now, let's take a look at three tips to ensure you can create an effective home listing.

1. Evaluate Your Home's Strengths and Weaknesses

Your home likely has served you well, but it may be far from perfect. However, if you analyze your house from a buyer's perspective, you can understand your residence's strengths and weaknesses and craft your property listing accordingly.

Oftentimes, it helps to make a list of your home's strengths and weaknesses. You may want to allocate time and resources to correct any problems with your house, too. That way, you can transform a home weakness into a strength before you finalize your property listing.

Don't forget to accentuate the positive aspects of your home in your property listing as well. If your home boasts an amazing outdoor swimming pool, for instance, you may want to include details about your pool in your house listing. Or, if you recently improved your home's roof, you may want to highlight this upgrade in your property listing.

2. Be Honest

There is no need to stretch the truth in your home listing. And if you fail to provide buyers with accurate information about your house, you may struggle to enjoy a fast, profitable home selling experience.

Ultimately, it is important to provide buyers with the information they need to determine if your house matches their expectations. With an honest approach to a house listing, you can empower buyers with the insights they need to decide whether to pursue your residence.

3. Include High-Resolution Images

Your home listing should include relevant information about your residence, along with high-resolution images of different areas of your house. Because if you can show buyers the true beauty of your residence, they may fall in love with your house right away.

Before you take pictures of your home, you should clean your residence and remove clutter. You also may want to hire a real estate photographer who can capture amazing images that you can incorporate into your home listing.

Lastly, as you get set to list your house, you may want to hire a real estate agent. This housing market professional knows how to craft an effective home listing, and as such, can help you promote your residence to the right groups of buyers.

In addition, a real estate agent takes the guesswork out of selling a house. If you are unsure about how to proceed at any point during the home selling journey, a real estate agent is happy to assist you.

For a home seller who want to accelerate the property selling journey, creating an effective house listing is ideal. Thanks to the aforementioned tips, you should have no trouble crafting a home listing that hits the mark with buyers. As a result, you could use your listing to stir up significant interest in your house and enjoy a successful home selling experience.





Posted by Ari Koufos on 12/10/2019

If you're getting ready to put your home on the market, the thought of organizing, cleaning, and arranging it may seem like an overwhelming project!

Knowing where to begin and how much money to spend on home staging and decorating are among the many questions that may be flooding your mind, right now.

The key to success is to make as much of an impact as possible, without spending more money than necessary.

One way to avoid "spinning your wheels" when it comes to maximizing the appearance of your home is to work with an experienced real estate agent. A good agent will quickly notice aspects of your home that need attention and advise you on the most cost-effective ways to improve its marketability. If they've shown dozens (or more) houses in their career, they'll be very familiar with all the things that attract buyers, as well as what repels them.

Although everyone has different tastes and expectations, many house hunters are attracted to gleaming hardwood floors, energy efficient windows, and stainless steel appliances. While it may not be cost effective to have new floors, appliances, and windows installed to sell your house faster, you can make the best possible impression by making sure the windows are crystal clear, hardwood floors are polished, and appliances are clean and shiny.

Since many house hunters pay close attention to the kitchen, it's especially important to win their approval on appearance and cleanliness. Because food is prepared and often consumed in the kitchen, it's going to be one of the more challenging rooms to keep clean -- especially if you have children. However, if a prospective buyer is wavering between two houses for sale, you can be reasonably sure that the one with the clean kitchen and bathrooms will be their preferred choice.

There are a lot of other ways you can make your kitchen appealing to buyers, too. By minimizing clutter on counter tops and displaying fresh flowers and a colorful bowl of fruit, you can make your kitchen look much more inviting. Prospective buyers will also respond favorably to appealing fragrances, such as freshly baked bread, cookies, cinnamon buns, or coffee. Clean windows, attractive curtains, and plenty of natural light will also add to the ambiance of your kitchen.

The ideal reaction from potential buyers touring your home would be something to the effect of "I can imagine us preparing dinner, entertaining guests, and sitting around the breakfast table in this house!" Setting the table so that it looks like the family is just about to sit down for a meal together is one way to help convey that image. The encouraging news is that when someone expresses sincere appreciation for the comforts and features of your home, there's a good chance they'll find a place for it on their short list of possibilities!





Posted by Ari Koufos on 12/3/2019

Today’s home buyers see hundreds if not thousands of real estate photos when they’re in the market. Odds are that they’ll eliminate a number of homes from their search before ever even setting foot in them.

As you can imagine, that makes your home listing’s photographs all the more important to securing solid leads on your house.

In spite of the importance of photographs, a number of sellers get them wrong. To ensure that your home listing’s photos make a great first impression, we’re going to take a look at some of the common mistakes to avoid in your listing photography.

1. Not taking enough photos

In the age of digital photography, you can never take too many pictures. Experiment with different lighting, setups, and angles, and don’t be afraid to take as many photos as necessary to get the shots you want.

2. Going overboard with the uploads

It might be tempting to upload all of the pictures you took of your home, but it could hurt your overall presentation. Sort carefully through your pictures and pick one or two photos that best showcase each room and another one to three photos of the home’s exterior and land.

Visitors to your listing will get bored and click away if you have a slideshow with hundreds of images. Make it easy for them to find exactly what they’re looking for by limiting the number of total photos of your home.

3. Avoid close-ups

Your home should be spotlessly clean and tidy when taking photos. However, that doesn’t mean you need to get up close to each object in your home to take photos. Try to take wide shots that make your home feel spacious and welcoming.

4. Look out for mirrors and reflections and other distractions

If there’s one way to ruin an otherwise serene photo of your home, it’s when you spot the photographer accidentally showing up in the shot. Plan your angles so that you don’t get any flashes, glare, or reflections in your photographs.

And, while we’re on the topic of distractions, it’s a good idea to take your pets out of the room before your start shooting. Remember, potential home buyers don’t love your dog or cat like you do.

5. Don’t settle with your first shots

The different (or lack) of lighting your home receives throughout the day can make or break your photos. Try taking photos of your home at midday, when there are the least amount of shadows. Then, shoot some photos at golden hour (just before the sun sets) to capture warm tones. Finally, right after dusk, turn the lights on in your home and take some shots from outside. These photos give the illusion of a warm, cozy place where the light is always on.





Posted by Ari Koufos on 10/29/2019

Looking to sell your condo? With assistance from a real estate agent, you can maximize the value of your property.

When it comes to selling a condo, hiring a real estate agent is a must. This housing market professional will set up condo showings, negotiate with condo buyers on your behalf and much more.

As a condo seller, it is important to do everything possible to get the best price for your property. And if you understand what it takes to find the right real estate agent, you may be able to streamline the condo selling journey.

Ultimately, there are many factors that condo sellers need to consider when they evaluate a real estate agent, including:

1. Condo Selling Experience

It is essential to hire a real estate agent who possesses condo selling experience. This housing market professional can take the guesswork out of selling a condo.

A real estate agent with condo selling experience will promote your residence to the right groups of property buyers. This will ensure your condo will stir up plenty of from interest from property buyers as soon as it becomes available.

Plus, a housing market professional can teach you about the real estate sector and help you plan accordingly. He or she will ensure you can avoid any potential hurdles as sell your condo too.

2. Communication Skills

Does a real estate agent go above and beyond the call of duty to stay in touch with condo sellers? If not, he or she may struggle to sell your condo.

A real estate agent should keep you informed at each stage of the condo selling journey. This housing market professional also should respond to your condo selling concerns and queries – without exception.

Perhaps most important, a real estate agent should be unafraid to be honest with you. With an honest real estate agent at your side, you can receive unbiased condo selling recommendations and make informed choices throughout the condo selling journey.

3. Client Referrals

How do past condo sellers rate a real estate agent? Ask a real estate agent for client referrals, and you can receive unparalleled insights into what it's like to work with this housing market professional.

Client referrals are great tools to help you decide whether a particular real estate agent is the best person to guide you along the condo selling journey. These referrals can provide you with insights into a real estate agent's professional demeanor and personality that you may struggle to obtain elsewhere. As a result, client referrals may prove to be exceedingly valuable to condo sellers.

If you need help selling a condo, allocate the necessary time and resources to hire a real estate agent – you'll be glad you did. Real estate agents are available nationwide and understand what it takes to sell a condo in any housing market. Therefore, working with a real estate agent may help you speed up the condo selling process and optimize the value of your property.





Posted by Ari Koufos on 10/15/2019

For those who plan to list a house in the foreseeable future, it often is beneficial to track the real estate market. By doing so, a home seller can identify real estate market patterns and trends and quickly address any potential property selling hurdles.

Now, let's take a look at three tips to help you analyze housing market data so you can accelerate the property selling journey.

1. Review the Prices of Recently Sold Houses in Your Area

Check out the prices of recently sold houses in your city or town. That way, you can find out whether sellers are accepting offers to purchase at or above their initial home asking prices.

Furthermore, it may be a good idea to see how your house ranks against recently sold residences. With this housing market data in hand, you may be better equipped than ever before to establish a competitive initial asking price for your home.

2. Determine How Quickly Houses Are Selling

As a home seller, you should find out whether you're preparing to enter a buyer's or seller's market. If you look at how quickly houses are selling in your city or town, you can distinguish a buyer's market from a seller's one.

In a buyer's market, you will find many sellers and few buyers. Conversely, in a seller's market, there is an abundance of buyers and few sellers.

The differences between a buyer's and seller's market are significant. If you understand whether you're getting ready to sell your home in a housing market that favors buyers or sellers, you can determine how to price your residence so it will generate plenty of interest from buyers. And as a result, you may be able to streamline the home selling journey.

3. Assess the Prices of Homes That Are Similar to Your Own

Your home may be one of many available to property buyers. Thus, you should review the prices of houses in your city or town that are similar to your own. This housing market data will help you narrow the price range for your residence.

Also, you may want to review rival home sellers' property listings and see how these sellers promote their residences to prospective buyers. Because if you can find ways to differentiate your home listing from competitors', you could boost the likelihood of a successful house selling experience.

As you prepare to add your house to the real estate market, you may want to hire a real estate agent as well. A real estate agent will offer recommendations so you can enhance your residence both inside and out and help you establish a competitive initial home asking price. Plus, a real estate agent will help you review an offer to purchase your home and determine the best course of action.

Take the guesswork out of selling your house – use the aforementioned tips, and you can monitor the real estate market and use housing sector data to simplify the property selling journey.